Permanent Make-Up (PMU) Eligibility:
It may come as a surprise, but PMU services are NOT for everyone. Client safety is of upmost importance to us. As a result, we will not perform services on clients whom:
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If you have used Accutane, or a similar acne medication, in the past six (6) months. The skin is too delicate at this time.
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Are prone to keloid scarring. This is not recommended. I never want to risk that happening on your beautiful face.
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Are pregnant, but once your new bundle has arrived, I would love to have you.....and meet them!
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Have been diagnosed with a viral infection or disease, without a doctor's note
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If you have had Botox in the treatment area two (2) weeks before your appointment date. Botox need this time to settle beforehand as we do not want to create symmetry if the brows are not where they belong yet!
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If you have had filler in the treatment area four (4) weeks prior to your appointment date, please book after this time. My services will just break it down if it's too soon and nobody wants that.
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If you have recently or are currently sick with a cold or flu-like virus. Let's let your body heal first!
A medical certificate stating you are cleared to receive PMU services is required for clients whom:
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Are undergoing Chemotherapy (you must consult with your medical team and provide proof of medical consent if proceeding with a PMU service),
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If you are diabetic, depending on the type, you may need to ensure your body can heal from the service. It is pretty, but still a wound.
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If you have been diagnosed with Epilepsy or are prone to seizures,
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If you have had an organ transplant,
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Pre and Post Service Care is critical to the success of your service. Please read through the below care requirements and contact us if you have any questions:
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Section 1: Pre-Appointment Care Requirements
Section 2: Post-Appointment Care Requirements
Section 3: What to Expect
Section 4: Touch Ups
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Pre Appointment Care Requirements:
It is CRITICAL that all clients review and adhere to the pre-appointment requirements set out below prior to receiving any services. Failure to comply with pre-appointment care requirements may result in a denial to perform services and a forfeit of your non-refundable deposit. Pre-appointment requirements are as follows:
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Do not consume alcohol, caffeine or take any type of blood thinner (aspirin, ibuprofen, Niacin) 48 hours before your procedure. Failure to comply with this instruction will cause excessive bleeding and may affect your results.
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Do not use any type of skin thinners (Vitamin A, glycolic acids, exfoliation) on the brow area two (2) weeks prior to your appointment.
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Do not receive any waxing or brow shaping within two (2) days of your appointment. If you tint your brows, tint it at least one (1) week prior to the procedure.
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Do not receive cosmetic Botox within two (2) week of your service and do not receive any fillers within four (4) weeks of your appointment (Service area only). You must also avoid such services for two (2) weeks after receiving PMU services if it is in the service area. Botox can be done any time after.
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You are welcome to come to your appointment with your regular brow makeup done. This will provide your artist with the opportunity to see how you like your brows. This step is critical for clients who desire a specific brow shape. If you do not typically do your brow makeup, or if you are open to change, your artist will happily work with you to create a custom brow that is personally suited to you.
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Post Appointment Care Requirements:
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✨ PMU Aftercare ~ Your 10-Day Guide ✨
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Aftercare is a huge part of how your permanent makeup heals.
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1. For the first 24 hours, gently blot the area to remove excess fluid. Clean your brows morning and night using a damp cotton pad or paper towel, patting only—never rubbing. If the brows get dirty, you can gently re-pat them clean. Running water over the area is fine as long as you’re not scrubbing.
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2. After the first 24 hours, continue gentle cleaning twice a day. You may begin lightly moisturizing once a day with the ointment provided, applying it after cleaning. If no ointment was given, you may dry heal or use a simple moisturizer once flaking begins. Expect some dryness or flaking—this is normal.
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3. For the full 10-day healing period:
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•Avoid activities that cause excessive sweating, as salt in sweat can pull pigment from the skin and alter the colour.
•Keep makeup away from the tattooed area -
•Avoid pools, hot tubs, saunas, steam rooms, tanning, and direct sun exposure.
•Do not use Vaseline, heavy creams, exfoliants, retinols, or any AHA/BHA products on or near the brows.
•Avoid massages, facials, and any skin treatments until the brows have fully healed.
•Laser or light therapy on the area should also be avoided, as it can change the pigment. -
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4. Once flaking begins, you may gently wash and moisturize the area using a soft cloth or paper towel, always patting dry.
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•Let all flakes fall off naturally and never pick at the brows.
•After the initial 10 days, daily SPF is an important part of maintaining your PMU, as UV exposure will cause fading and colour changes over time.
✨What To Expect During Healing
Every PMU client needs two appointments. Think of it like painting a wall: your first session is the base coat, and your touch-up is the second coat of paint that evens everything out, fills in any light spots, and brings the final look together. *This is not the same as a body tattoo
The first session is never the finished result. Please trust the process and follow your aftercare closely.
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The Healing Stages (Totally Normal!)
*Timeline is approximate and can vary
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Days 1–14 — Dark + bold:
•Your brows will look more saturated and darker than expected at first.
•They may appear more “reddish” in tone. This is from mild irritation and inflammation.
•As the colour settles, it will cool and take on a more neutral to
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Days 5-14 Flaking phase:
•Light flaking or scabbing begins. 🛑 STOP-no picking.
Day 10-20 The “disappearance phase” (don’t panic):
•As new skin grows over the pigment, your brows may look very light, patchy, or like they’ve vanished.
This is normal. You’re just seeing a fresh layer of skin temporarily muting the colour.
This stage can last 1–2 weeks.
Weeks 3–4 — Colour returns (not completely):
•As the skin settles, the pigment becomes visible again.
Your touch-up then perfects shape, colour, and density where you receive your true final result.
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Why You Shouldn’t Pick
Picking flakes can:
• Pull out pigment
• Create patchiness
• Remove hair-stroke detail
• Cause scarring
Let everything fall off naturally.
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Full Healing Timeline
• Surface healing: ~10 days
• Full skin healing: 4 weeks
• Mild itchiness may continue for up to 2 months as the deeper layer heals.
Touch Ups:
A touch-up is always required to complete your brows. Your first session creates the base, and your touch-up perfects the colour, shape, and density.
Your skin needs a full four (4) weeks to heal before you book your touch-up. This time allows the colour to settle properly so we know exactly what adjustments are needed. It is your responsibility to schedule this appointment.
If a client returns with excessive fading due to not following aftercare, additional charges may apply. You will always be informed of any extra fees before any work is performed.
Touch-ups are typically booked within the first three months of your initial appointment. Some clients may need more than one session to reach their desired result, and long-term maintenance is normal for PMU. Depending on your skin type, maintenance appointments are usually recommended every 9–24 months.
Every skin heals differently, and some clients naturally retain pigment less than others, which may require additional sessions.